Margin of Error.

Psychology journal articles, from time to time, yield gems for the careful reader, squelching logical progression for a crunchy hunk of unexpected:

“Recall a scenario described earlier: A child unexpectedly runs in
front of a car while the driver is fiddling with the radio. At least
two different indices can be examined to determine whether the child
has caught the driver’s attention: One is the driver’s awareness of
the child, and the other is the effect of this unexpected event on the
driver’s radio-tuning performance.”

Most, Scholl, Clifford, and Simons, 2005.

Occasionally, too, charts and graphs provide where words fail:

Interest in buying high SPF sunscreen as a function of mortality salience and delay.

Slide five from a presentation by Arndt, from C Routledge, J Arndt, JL Goldenberg – A time to tan: Proximal and distal effects of mortality salience on intentions, 2004

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